Content Continues to Rule

We’ve been saying it for some time now: if companies want brand traction, they need to be thinking about how to create great content that can be shared across their brand’s channels and platforms. Yet another study has come out

Posted in Brand Storytelling, Branding, Case Studies, Content Creation, Graphic Design, Infographic, media relations, Messaging, PR Agency, Public Relations, Responsive Web Design, Uncategorized
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News Release Distributors Help Crack Down On “Insider Trading 2.0”

Leading press release distribution service Marketwired follows rival Business Wire in decision to cut-off direct feeds to high-speed traders Game-changing news for investors we came across in an O’Dwyer’s report and in the Wall Street Journal: Toronto-based press release distribution

Posted in Brand Storytelling, Broadcasting News, media relations, PR Agency, Public Relations, Uncategorized

Study Shows Women Are Getting to the Top, but at a Snail’s Pace

The latest UC Davis Study of California Women Business Leaders (2013-2014) released last week in partnership with Watermark shows that California’s 400 largest public companies have made some progress in terms of gender diversity at the top, but they still have

Posted in Uncategorized, Women in Business

Going the Distance – PR Is More Than Press Coverage

What is the nature of public relations these days? First, it’s more than just going out and getting articles placed in the media — which, might I add, will take longer than a few weeks to get.  Jen and I

Posted in Brand Storytelling, Branding, Content Creation, media relations, Messaging, PR Agency, Public Relations, Uncategorized
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A Responsive Web Design Guide . . . Because Mobile is Taking Over the World

I was in Verizon yesterday getting a new smart phone and was so impressed by the variety and abundance of mobile devices on display that it hit me — mobile has truly taken over. Later, as I drove  away with

Posted in Content Creation, Graphic Design, Infographic, Responsive Web Design, Uncategorized

Putting Case Studies to Work

Uncovering the most valuable distribution channels for case studies As content marketing continues to gain a growing share of the marketer’s budget, communications experts are branching out with numerous forms of branded content –including items like blogs, video, infographics, motion

Posted in Brand Storytelling, Broadcasting News, Content Creation, PR Agency, Public Relations, Uncategorized
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Original Content: Heineken drops a winner with branded content for sharing

Heineken’s new campaign to bolster brand awareness rewards those willing to drop their plans and take their chances on an unknown destination with an exhilarating game of Departure Roulette In an ingenious display of how publicity can swiftly amplify a

Posted in Brand Storytelling, Branding, Content Creation, Messaging, Public Relations, Uncategorized
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Get Clued In on What Content Marketing Can Do for Your Business

Infographic from Matthew Schwartz captures highlights of Wishpond’s release of the State of Content Marketing 2013 If you’re still not clear on what content marketing is or how it can build your brand while helping you to attract and retain

Posted in Brand Storytelling, Branding, Case Studies, Content Creation, Graphic Design, Infographic, PR Agency, Public Relations, Uncategorized
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Content Marketing: You Can’t Afford Not to Publish Case Studies

Any sales person or marketer with a modicum of sense knows the value of a case study.  The biggest hurdle for most— and the reason many companies don’t publish case studies (or more of them) — is a lack of

Posted in Brand Storytelling, Branding, Case Studies, Content Creation, Public Relations, Uncategorized

The Brain of a Designer

A fun little infographic from iStockphoto — we like how it describes the brain of a designer. If you need content created for your brand, let us know!

Posted in advertising, Branding, Content Creation, Graphic Design, Uncategorized

Clients Past & Present

Technology Credit Union
JusCollege (Student Travel)
ASAP Systems
CreaTV San Jose
The Sheriff's Heroes Run (Santa Clara County Sherriff's Office & VMC Foundation)
Santana Row
Intero Real Estate Services
Goodwill Silicon Valley
ONVO Whole Body Health
Alliance Credit Union
The Mexican Heritage Plaza
Plumed Horse
Scott Development Companies
Three Degree Restaurant
BACC (Bay Area Climate Collaborative)
Zippy Shell
Willow Street Pizza