Even the most intriguing content about your business won’t benefit your company unless it gets in front of the right people—and they are paying attention. This is why we take a strategic and unique approach to each media relations campaign that we deliver for you. Equally important, we know that great results often means regular contact and follow-up regardless of the press you want to reach.
Whether your media targets are local, regional, national, or global; online, print, television or radio; general business, consumer or trade press; or, as is often the case, a combination of these, you can be sure that we will be persistent in pursuing the strongest angles that are likely to lead to a story.
Distribution of your content and news may involve:
- Media research
- Press pitching
- Fielding press inquiries
- Arranging interviews
- Interview preparation
- Media monitoring and reporting
- Video distribution
- Email campaigns (including automatics “drip” campaigns)
- Advocacy campaigns
- Social media campaigns
Types of Coverage
- Social media posts (e.g. blogs, tweets, LinkedIn posts)