What We Do

Developing Your Story

HallCASTER StrategyHallCASTER Public Relations works closely with our clients to develop and execute the best in communications strategy for reaching your business and communication goals. New technology means a new era of engagement. Your audiences pull information from a variety of sources, experts and networks. They expect a dialogue and want an empowered role with the brands with which they interact.

Here’s how we help you to create, deliver and build that dialogue and critical interactions.

Content Creation

  • Press releases
  • Case studies
  • Infographics
  • Articles
  • Key messaging
  • Editorial pieces
  • Social media posts
  • White papers
  • Position papers
  • Advertising collateral
  • Press kit materials (product briefings, company backgrounders, fact sheets, executive bios, etc.
  • Media advisories for special events
  • Videos such as corporate videos, product videos and profiles, etc.
  • Annual reports and strategic plans (writing, layout and infographics)

Distribution of Content and News

  • Media research
  • Press pitching
  • Fielding press inquiries
  • Arranging interviews
  • Interview preparation
  • Media monitoring and reporting
  • Video distribution
  • Email campaigns (including automatics “drip” campaigns
  • Advocacy campaigns
  • Social media campaigns

Media coverage may include online, print, television and radio such as:

  • Announcements
  • Interviews
  • Articles
  • Reports
  • Reviews
  • Profiles
  • Social media posts (e.g. blogs, tweets, LinkedIn posts)

Clients Past & Present

Technology Credit Union
JusCollege (Student Travel)
ASAP Systems
CreaTV San Jose
The Sheriff's Heroes Run (Santa Clara County Sherriff's Office & VMC Foundation)
Santana Row
Intero Real Estate Services
Goodwill Silicon Valley
ONVO Whole Body Health
Alliance Credit Union
The Mexican Heritage Plaza
Plumed Horse
Scott Development Companies
Three Degree Restaurant
BACC (Bay Area Climate Collaborative)
Zippy Shell
Willow Street Pizza