Infographic from Matthew Schwartz captures highlights of Wishpond’s release of the State of Content Marketing 2013
If you’re still not clear on what content marketing is or how it can build your brand while helping you to attract and retain customers, check out this infographic created by Matthew Schwartz and shared by PR News (below). In itself an excellent example of content marketing, Schwartz’s design presents exciting new findings from the State of Content Marketing 2013, a report released by Wishpond and attributed to salesforce.com.
For those who don’t yet know, a simple definition of content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers” and can be presented in many different formats such as news releases, video, articles, blogs, white papers, e-books, infographics, Instagrams, case studies, how-to guides, etc.
Content Marketing and the Power of Story | Content Marketing Institute
Among the findings, 78 percent of CMOs think custom content is the future of marketing and 9 in 10 organizations market with content. Also telling, 90 percent of consumers find custom content useful while 68 percent of consumers spend time reading content from a brand in which they are interested. Additionally, 78 percent of consumers feel that organizations behind the content are interested in building good relationships. Another compelling discovery, content marketing is highly relevant regardless of whether you are a consumer or B2B business: the report reveals that 91 percent of B2B marketers and 86 percent of B2C marketers use content creation.
Check out the terrific examples in the infographic of just how content marketing can help you.
Also, with 62 percent of companies outsourcing their content marketing, you also may want to consider reaching out to a public relations firm such as HallCASTER to help you create the content that will spark the interest of your target audience: customers, prospects, the media,investors, etc.
Infographic via Matthew Schwartz, the State of Content Marketing 2013